Online marketing is a large component of marketing for many small businesses. There are many aspects to online marketing that you’ll want to consider for your business. Here are just five for your consideration.
Content marketing is huge, and it consists of generating articles, blog posts, social media updates, white papers, videos, and other educational materials about your company’s products and services. Content marketing provides your prospects with something to read, watch, or learn from.
You can offer your content via your website, social media pages, a special landing page, in a blog, in the description portion of your profiles, via paid ads, or almost anywhere online. Your content should promote your brand as well as show your prospect how to use your product or service.
Video has become incredibly important. It’s no longer enough to generate text. Graphics are better than text, but video trumps them all when it comes to effectiveness, higher search rankings, engagement, and sales conversions.
The good news is you don’t have to hire an expensive video team anymore. A good video camera is less than $500, and you can also use your smartphone for some very decent footage.
It’s no longer enough to simply have a website. Being listed in online directories will help your business expand its visibility. Some common directories for small business include:
- Angie’s List
- Better Business Bureau
- Yellow Pages (online version)
- Your local Chamber of Commerce
- Google for Business (Google Places)
Some of these directories work best if you ask customers to post reviews. Be sure to also check out your industry-specific directories.
Including social media in your digital marketing is a no-brainer today. Graphic and video posts are far more effective than text posts, so it’s important to make this content switch if you haven’t already.
If you’ve focused on the “big 3” platforms – LinkedIn, Twitter, and Facebook – it might be time to try some new ones. Pinterest and Instagram lend themselves to graphic representation of your product. Google Plus is often overlooked but can help search engine rankings. And YouTube is a must because of the importance of video.
Digital public relations has been around for a while as well. If you don’t already have a Press page on your website, consider this addition. It can list contact information for reporters as well as a list of articles that your product, company, or employees have been featured in. You can also post press releases to this page.
Distributing press releases is less expensive than ever with options such as PRWeb and PRNewswire.
Make sure your digital marketing campaign has all the components above and that you have updated your content for these latest trends. Having an up-to-date digital campaign will help you generate more revenue and grow your business.
QuickBooks Desktop Series
Rhonda Rosand, CPA and Advanced Certified QuickBooks ProAdvisor
All Courses are FREE!
Courses will be held in the
Community Room at Granite State College
Networking 8:30AM – 9AM
Course 9AM – 11AM
QuickBooks Set Up
Do It Right the 1st Time!
Whether you are starting from scratch or starting over, there is a right way and several wrong ways to set up a QuickBooks file. Learn how to do it right the first time and save yourself the headaches! Topics covered: accounts and items, users and permissions, customers/jobs/vendors, and class tracking.
Retail/Point of Sale
Cash Register to QuickBooks
Regardless if your business is running off a fancy Point of Sale system or a basic cash register, there is a method to entering the fine details. Learn how to get the data from your cash register to QuickBooks. Topics covered: point of sale/retail workflow, Z tapes and end of day reports, sales receipts and invoices, and items & mapping.
Job Costing – Estimates – Reports
Are you a residential or commercial contractor? Are you performing specialty services for your customers? If you answered yes to any of these questions, let us help ensure that you have a handle on your costs and know where you stand. Topics covered: customers/jobs, items and mapping, estimates and invoicing, and job costing reports.
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Thank you to our Sponsors:
Supported in part through funding by the Community Development Microenterprise Block Grant.
And Our Host:
Wishing you the Happiest of Holidays
and all the Best in the New Year!
From all of us at New Business Directions
Rhonda, Wayne, Suzy, Kendra, Britney, Trudi, Kristen, and Freckles