Cool Tech Tools: ChatGPT

Since ChatGPT burst onto the scene at the end of 2022, the topic of artificial intelligence (AI) has permeated everything from business conferences to news articles to conversations with friends and colleagues. GPT stands for Generative Pre-trained Transformer. It’s a program that can write like a human and interact conversationally. In just a few short months, it’s already transformed how people plan vacations, draft contracts, and write social media content. Essentially, you can type in a nuanced, complicated question, and ChatGPT will give you an amazingly lifelike, frequently correct answer.

ChatGPT was launched in November 2022 and developed by OpenAI, an AI research lab tasked with developing a friendly AI. OpenAI has both a non-profit and for-profit component in its organizational structure. ChatGPT is free as of this writing, but you must open an account and verify your email address and phone number to access it. Once you do, the prompt is simple; just ask it a question. You can get access here: https://chat.openai.com/chat

While it’s a powerful advancement that will continue to change how the world does business, the tech comes with its limitations. There is a disclaimer in place, as ChatGPT will occasionally generate wrong answers. It did generate a misleading response when asked a complex tax question about the Employee Retention Credit and greater than 50 percent owner wage eligibility; Samsung suffered a breach of sensitive data after discovering staff uploaded sensitive code; users have noticed a bias against women; and legal professionals have noted that it will reference completely bogus cases in great detail when crafting an argument. 

With that in mind, how can you use ChatGPT in business safely and to your benefit? Here are a few suggestions to get you started:

• Read OpenAI’s FAQ page about ChatGPT here.
• Verify any answers it offers you.
• Remember that it has limited knowledge of the world and events after 2021.
• Don’t share sensitive information in your queries.
• Be as specific as possible with your instructions, and give ChatGPT any relevant parameters and context (Whose POV should it be written from? What will the copy be used for? How long should the text be? What specific points should it address?)
• Ask it for bites of copy instead of lengthy text. For example, you’ll get better results asking for a closing paragraph than asking for an entire blog post.
• Instruct it to write something 3-5 different ways.
• Ask it to rewrite something for clarity.

ChatGPT can be a valuable tool for many workplaces. Its ability to assist in automating copywriting and provide quick answers to common questions can save time and improve your team’s productivity. However, exercising caution and staying abreast of developments and news around this emerging technology is essential. And as with any tech, proper training and implementation are vital to maximizing its benefits while mitigating potential risks.