New Business Direction LLC
About Us
Rhonda Rosand, CPA and CEO
– Rhonda is a one-of-a-kind, live-your-dreams business coach and trainer. She has real-world business experience, well-honed problem-solving skills and an enthusiastic, energetic, can-do attitude. She believes that a successful business stays that way not only by managing its finances well, but also through a proactive plan that includes marketing, strong customer service, and long-range planning.
Rhonda has been working in the accounting profession since 1986. A QuickBooks® Pro Advisor since 2005, Rhonda helps mid-market organizations streamline their accounting process through accounting system implementations and custom workflow development. Rhonda is certified in QuickBooks® Point of Sale, QuickBooks Enterprise, QuickBooks Online, and has earned the designation of Advanced Certified QuickBooks® ProAdvisor. She is a member of the AICPA and NHSCPA, as well as NHTAP. Rhonda held the esteemed title of Insightful Accountant Top 100 ProAdvisor from 2014 to 2022. Rhonda is also certified in ACCTivate! an inventory management software, BILL, TSheets, Fathom, and Hubdoc. In her spare time, she enjoys hiking with Timber the dog!
Wayne Kukuruza, Certified QuickBooks ProAdvisor – Wayne attended Salem State College and graduated with a BA in Business Administration from Campbell University, Camp Lejeune, NC. He received his Certificate of Engineering in Microsoft and Novell from Clark University in Braintree, MA. To our great sadness, Wayne passed away suddenly in July 2022. He was a trusted, dependable, and hard-working teammate. He was a joy to be around, and we miss him dearly.
Suzy Halwick, Certified QuickBooks ProAdvisor – Suzy attended Hartwick College in New York state and the University of Maine. She has over 30 years of experience working with professional service and nonprofit organizations. Suzy uses our advanced technology platform to provide our customers with recordkeeping, payroll, reporting and billing services. Suzy is Certified in QuickBooks Desktop and Online, and is also certified in BILL, TSheets, and Hubdoc. Suzy is our world traveler and spends most of her time in Rockland, ME and Puerto Rico. Suzy loves her cat Loki and sailing!
Britney Schaub, Office Manager and Certified QuickBooks ProAdvisor – Britney joined our team in 2016 as our Office Assistant and has since worked her way up to becoming a certified QuickBooks ProAdvisor. Britney holds a Bachelor’s Degree in Accounting and Finance from SNHU, is Certified in QuickBooks Enterprise, Desktop, and Online, and is also certified in BILL, TSheets, Fathom, and Hubdoc.
Alexa Evans, Marketing Manager – Alexa joined New Business Directions in 2021. She takes care of the social media, newsletters, blog posts, and other marketing duties. She earned a BA in Theatre with a minor in Interdisciplinary Arts from Eckerd College and has been involved with the accounting industry since 2009. In her spare time, Alexa loves teaching ballet to students in her community and leads fitness classes for adults on Zoom.
Trudi Kasianchuk, Support Assistant – Trudi obtained her undergraduate degree from Rivier College and a Masters of Education from Simmons. Trudi is a retired Culinary Arts teacher from Kennett High School, where she developed the Culinary Arts program and Mineral Spring Cafe. We appreciate Trudi for making our lives easier and keeping us well fed. She also makes sure all our plants don’t die!
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