New Business Direction LLCAs a business owner, you’re likely torn in a hundred different directions every day. It can take up most of the work day just fighting fires, serving your customers, and answering employee questions – never mind the time spent on email. It’s super-easy to lose sight of what you can be doing to move your business forward the most.
That’s when “the one question” can come in handy. It’s something you can ask yourself at the very beginning of each day, even before you check your email. Make your question about you and your goals for your company.
The one question is, “What’s the highest payback thing I can do today?”
If your goal is to boost profits, then ask “What’s the highest payback thing I can do today that will boost my profits?” If your goal is to empower your employees, then ask “What’s the highest payback thing I can do today that will empower my employees?” If your goal is to make a difference in your community, then ask “What’s the highest payback thing I can do today to make a difference in my community?” If your goal is something else, tailor your one question to that specific goal.
It’s not about fighting fires or answering routine employee questions or even serving current 
customers. Although those tasks are all important and essential, none of them will take your business to the next level.
It could be meeting with a power partner or referral source that sends you a lot of business, designing the next campaign that will bring in a higher level customer, meeting with your employees for lunch, or researching new products to sell. It’s going to be a task that gets you working “on” your business instead of “in” your business.
If you like this idea, consider writing the question on a sticky note and posting it to your bulletin board so that you can see it 
every day. I write my question and my intentions each morning on a colorful piece of paper that I carry with me all day. I do this while having my coffee and long before I check an email, text or telephone message.
Try asking yourself this one question each day: “What’s the highest payback thing I can do today?” Then do it, and watch your business grow.
Do you need to get data from one app to another? If so, it’s time to check out Zapier.
You might be moving data manually from, let’s say, your shopping cart to your CRM or from Evernote to Google Docs, or something like that. Zapier allows you to automate the process with what they call a Zap.
In the Zapier app, click Make a Zap, and you’ll see two dropdown menus: Trigger app and Action app. Your trigger app is the one where the data is stored and your action app is the one where you want the data to be moved to.
Continuing the shopping cart example above, you would choose your shopping cart app as the trigger app. Zapier support BigCommerce, Ontraport, Infusionsoft, Shopify, Magento, and more. It will then ask you for details about the transaction and the type of data you want to port over. Your action app will be your CRM, and Zapier supports dozens of them. It will ask you for your user ID and password for each application and some more specifics about the type of data you want to transfer.
You can run your zap one time or every fifteen minutes, depending on the nature of your data transfer. Here are some ideas to get your creative juices flowing:
- From Evernote to Google Calendar, add an event.
- From your blog to Facebook, post your latest blog entry.
- Create QuickBooks Online sales receipt from PayPal
- Create QBO customer from Salesforce (or other CRM)
- Create Constant Contact contact from QBO customer
- And several thousand more combinations!
The admin time you will save will amaze you. Data entry and moving data around is truly becoming a thing of the past. You can go to Zapier.com and create a free trial. There is a charge for a larger number of zaps.
And, as always, if you’d like our help, please reach out.
Holding your own event is a great way to meet new people and allow them to sample your business in a low-risk setting. A face-to-face event allows you to build trust quicker than many other marketing methods, and trust is almost always required before a sale can be made.
Types of Events
Some of the more popular types of events you can hold include:
- A seminar or class
- An open house
- A neighborhood sale
- A networking meeting
- A reception or party or celebration or festival
- A conference
If you’re new to holding events, start small and/or join with another business so that you’ll have a larger number of people to invite.
Participants
Once you’ve decided on the type of event you want to hold, you’ll want to determine who you will invite. Will it be clients only? Will you join with other businesses and combine your lists? You’ll want to invite a larger number of people than you might think. If the event is free, there may be several no-shows, even if they have RSVP’d. The more formal the event, the fewer the no-shows.
Topic or Purpose
For the best turnout, choose a topic that’s interesting to your clients as well as relevant to the services you offer. Provide education that the customer needs, a new money-making strategy, a new product or service roll-out, or something that will affect your customers’ well-being, and you’ll experience the best turnout.
Spread the Word
Now that you’re ready to hold your event, it’s time to get the word out. Plan on sending multiple emails (more than you might be comfortable with) to let people know about your event. Email is a good way to notify people, but if you have the budget, mail invitations. Call the most important people and let them know you want them at your event.
Have Fun and Make Money
Be sure to have a high ratio of staff to guests so that more than one of your staff can meet each person. Enjoy your event, and hopefully, you’ll be able to get to know many future customers there as well.
As we move into the fall season and the final quarter of the year, it’s a perfect time to commit to a project in your business that will help you reach the year’s end in better shape. Here are five ideas:
1. Back-to-School Time
If payroll expenses are one of the higher costs in your business, then it makes sense to boost your team’s productivity and maybe also your own. Fall is back-to-school time anyway, so it’s a natural time of the year to take on a course, read a business book, or hire an organizer to help you get more from your workspace.
If you spend a lot of time doing email, consider taking a course on Microsoft Outlook® or even Windows; learning a few new keystrokes could save you tons of time. If you need more time, look for a book or course on time management. Look for classes at your local community college or adult education center.
2. A Garage Sale for Your Business
Do you have inventory in your business? If so, take a look at which items are slower-moving and clear them out in a big sale. We can help you figure out what’s moving slowly, and you might even save on taxes too.
3. Celebrate Your Results
Take a checkpoint to see how your revenue and income are running compared to last year at this time. Is it time for a celebration, or is it time to hunker down and bring in some more sales before winter? With one more quarter to go, you have time to make any strategy corrections you need to at this time. Let us know if we can pull a report that shows your year-on-year financial comparison.
4. Get Ready for Year’s End
Avoid the time pressure of year’s end by getting ready early. Review your balance sheet to make sure your account balances are correct for all transactions entered to date. You will be ahead of the game by getting the bulk of the year reviewed and out of the way early.
Also make sure you have the required documentation you need from vendors and customers. One example is contract labor that you will need to issue a 1099 for; make sure you have a W-9 on file for them. If we can help you get ready for year-end, let us know.
5. Margin Mastery
If your business has multiple products and services, there may be some that are far more profitable than others. Breaking these numbers out to calculate your profit margins or
contribution margins by product or service line can help you see the areas that are adding the most income to your bottom line. Correspondingly, you can determine if you have any items that are losing money; knowing will help you take the right action in your business. Refresh your financials this fall with your favorite idea of these five, or come up with your own fall project to rejuvenate your business.
Some numbers need reviewing on a daily basis, and one example of this is cash. When cash is coming in from a number of places, it’s great to have a daily summary of what was collected.
It’s also great to make sure all the collections hit your bank account so you can feel confident that no errors were made along the way. A daily cash reconciliation report will serve both needs very well.
A daily cash report will vary depending on the type of business you have, but it will look like a combination of a bank reconciliation and a sales report wrapped into one.
If you are managing your cash closely from day to day, then this report will help you stay sane. You’ll need two very brief spreadsheets to get started. The first one below is your daily sales from all sources. Your accounting system may be able to generate this.
| Today’s Sales | |
| Cash | $300.00 |
| Checks | $600.00 |
| Total Bank Deposit | $900.00 |
| Mastercard Visa | $400.00 |
| American Express | $200.00 |
| Total Credit Card Due | $600.00 |
| PayPal | $100.00 |
If your accounting system is up to date, all you’ll need to do is pull the cash balance and adjust for today’s activity. The following day, you can double check your accuracy and adjust accordingly using the last two rows.
| Daily Cash Report | |
| Book Cash Balance | $5,000.00 |
| Deposit from Today’s Sales | $900.00 |
| Merchant Deposit | $600.00 |
| Less Checks Written Today | ($1,200.00) |
| $5,300.00 | |
| Expected Bank Balance Tomorrow | $8,300.00 |
| Actual Bank Balance | $8,300.00 |
| Explain any differences |
If your accounting system is not updated in real time, you’ll need to start with the bank balance and correct it for uncleared transactions as well as list today’s activity.
| Daily Cash Report | |
| Bank Balance | $5,000.00 |
| Deposit from Today’s Sales | $900.00 |
| Merchant Deposit | $600.00 |
| Less Checks Written Today | ($1,200.00) |
| $5,300.00 | |
| Checks Still Outstanding | ($3,000.00) |
| Deposit from A/R Paid | $5,000.00 |
| Expected Bank Balance Tomorrow | $8,300.00 |
Using these formats, you can easily extend them to cover the entire week. This way, you’ll know what your cash balance will be from day to day.
If you see the value of this report for your business and would like help creating it, please reach out.
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