New Business Direction LLC On November 2nd– 4th, Intuit will be hosting the 2nd annual QuickBooks Connect Conference in San Jose. The conference brings together thousands of entrepreneurs, small business owners, accounting professionals and developers 
under one roof.
There are three different tracks on the agenda as follows:
Accountant – QuickBooks Connect will help your firm get future ready by challenging you to go further, think differently, and embrace the cloud to properly value the services you provide, grow your firm, and better support your clients. *
Small Business – Whether you’re a company of one or one hundred, come to make your business dream a reality: network with fellow small business owners, entrepreneurs, self employed individuals, startup founders, and Venture Capital leaders to receive personalized advice on maximizing your success. *
Developer – Engage Intuit Developer experts to speed your QuickBooks app integration and successful launch to the QuickBooks ecosystem. Take advantage of the unique opportunity to meet and network with other developers, accountants and small business owners. *
The mission is to connect, learn and grow throughout a dynamic agenda of main stage and intimate sessions. Key speakers 
include Oprah Winfrey, Jessica Alba, Brian Lee and Robert Herjavec. Sessions topics include: Here to There: The Accountant’s Journey toward Professional Greatness, Work/Life Harmony, 10 Barriers to Service Excellence and How to Overcome Them, and Cash is King: Tips to Increase Your Cash Flow Today. There will also be speed mentoring sessions and an entire series of QuickBooks Online training topics.
Rhonda Rosand states, “This will be my second year attending the Intuit conference and I look forward to seeing many familiar faces at the event and I invite you to join me in California for this spectacular training opportunity.”
* – content is taken directly from the QuickBooks Connect Website
Small business owners have a lot on their plates, and time simply does not allow you to become an expert in all the areas required for running a business. Here are a couple of common mistakes that we see all the time. Correcting them will help you be more productive and profitable in your business.
1. Mismanaging receipts
Maintaining receipts are challenging for everyone, but the IRS requires that you have proof of business expenditures. Periodically, we come across people who feel that keeping the credit card statements are enough; unfortunately, they’re not. You’ll want to create a process to keep your receipts all in one place so they don’t get lost.
Receipts printed on thermal paper (think gas station receipts and many more) will fade within a year or two, and the bad news is the IRS could audit several years back if they come calling. Correct this by scanning them in or taking a clear picture of them using your smartphone.
Some accounting systems and/or document management applications allow you to upload the receipt and attach it to the transaction in your accounting system. This is a great solution, and if you’re interested in this, please ask us about it.
2. Ignoring the accounting reports
There are gold nuggets in your accounting reports, but some business owners don’t take the time to review them or are uncertain about how to interpret them. Your accountant can help you understand the reports and find the gold nuggets that can help you take action toward profitability.
Some of the things you can do with your reports include:
- Identifying your highest selling services or products
- Projecting cash flow so you’re not caught short at payroll time
- Getting clear on your top customers or your demographic of top customers
- Evaluating your marketing or business development spend
- Pointing out trends compared to prior years, budget, or seasonality effects
- Checking up on profit margins per product or service to make sure you are priced correctly
- Managing aging receivables or speeding up collections
- Measuring employee profitability, if relevant
- And so much more
Being proactive with your accounting will help you spot opportunities in your business that you can act on, as well as spot and correct problems long before they manifest into trouble.
3. Mixing business and pleasure
In your bank accounts and on your credit cards, mixing business and pleasure is to be avoided when possible. All businesses should have a separate bank account, and all business transactions should go through there. It takes an accountant much longer to correctly book a business deposit that was deposited into a personal account.
Taking out a separate credit card and putting all your business transactions on it will save your bookkeeper a ton of time. The credit card doesn’t even have to be a business credit card. It can just be a personal credit card that’s solely used for business. If you have employees making credit card charges, sometimes a separate card for them helps you control fraud.
The hardest area in which to separate business from pleasure is cash transactions. Be sure your accountant knows about these. The accountant can either set up a petty cash account or a reimbursement process so that you can get credit for cash expenditures that are for the business.
How did you rate on these three mistakes? Avoid these three and your accounting department as well as your business will run a lot smoother.
As a business owner, you’re likely torn in a hundred different directions every day. It can take up most of the work day just fighting fires, serving your customers, and answering employee questions – never mind the time spent on email. It’s super-easy to lose sight of what you can be doing to move your business forward the most.
That’s when “the one question” can come in handy. It’s something you can ask yourself at the very beginning of each day, even before you check your email. Make your question about you and your goals for your company.
The one question is, “What’s the highest payback thing I can do today?”
If your goal is to boost profits, then ask “What’s the highest payback thing I can do today that will boost my profits?” If your goal is to empower your employees, then ask “What’s the highest payback thing I can do today that will empower my employees?” If your goal is to make a difference in your community, then ask “What’s the highest payback thing I can do today to make a difference in my community?” If your goal is something else, tailor your one question to that specific goal.
It’s not about fighting fires or answering routine employee questions or even serving current 
customers. Although those tasks are all important and essential, none of them will take your business to the next level.
It could be meeting with a power partner or referral source that sends you a lot of business, designing the next campaign that will bring in a higher level customer, meeting with your employees for lunch, or researching new products to sell. It’s going to be a task that gets you working “on” your business instead of “in” your business.
If you like this idea, consider writing the question on a sticky note and posting it to your bulletin board so that you can see it 
every day. I write my question and my intentions each morning on a colorful piece of paper that I carry with me all day. I do this while having my coffee and long before I check an email, text or telephone message.
Try asking yourself this one question each day: “What’s the highest payback thing I can do today?” Then do it, and watch your business grow.
Do you need to get data from one app to another? If so, it’s time to check out Zapier.
You might be moving data manually from, let’s say, your shopping cart to your CRM or from Evernote to Google Docs, or something like that. Zapier allows you to automate the process with what they call a Zap.
In the Zapier app, click Make a Zap, and you’ll see two dropdown menus: Trigger app and Action app. Your trigger app is the one where the data is stored and your action app is the one where you want the data to be moved to.
Continuing the shopping cart example above, you would choose your shopping cart app as the trigger app. Zapier support BigCommerce, Ontraport, Infusionsoft, Shopify, Magento, and more. It will then ask you for details about the transaction and the type of data you want to port over. Your action app will be your CRM, and Zapier supports dozens of them. It will ask you for your user ID and password for each application and some more specifics about the type of data you want to transfer.
You can run your zap one time or every fifteen minutes, depending on the nature of your data transfer. Here are some ideas to get your creative juices flowing:
- From Evernote to Google Calendar, add an event.
- From your blog to Facebook, post your latest blog entry.
- Create QuickBooks Online sales receipt from PayPal
- Create QBO customer from Salesforce (or other CRM)
- Create Constant Contact contact from QBO customer
- And several thousand more combinations!
The admin time you will save will amaze you. Data entry and moving data around is truly becoming a thing of the past. You can go to Zapier.com and create a free trial. There is a charge for a larger number of zaps.
And, as always, if you’d like our help, please reach out.
Holding your own event is a great way to meet new people and allow them to sample your business in a low-risk setting. A face-to-face event allows you to build trust quicker than many other marketing methods, and trust is almost always required before a sale can be made.
Types of Events
Some of the more popular types of events you can hold include:
- A seminar or class
- An open house
- A neighborhood sale
- A networking meeting
- A reception or party or celebration or festival
- A conference
If you’re new to holding events, start small and/or join with another business so that you’ll have a larger number of people to invite.
Participants
Once you’ve decided on the type of event you want to hold, you’ll want to determine who you will invite. Will it be clients only? Will you join with other businesses and combine your lists? You’ll want to invite a larger number of people than you might think. If the event is free, there may be several no-shows, even if they have RSVP’d. The more formal the event, the fewer the no-shows.
Topic or Purpose
For the best turnout, choose a topic that’s interesting to your clients as well as relevant to the services you offer. Provide education that the customer needs, a new money-making strategy, a new product or service roll-out, or something that will affect your customers’ well-being, and you’ll experience the best turnout.
Spread the Word
Now that you’re ready to hold your event, it’s time to get the word out. Plan on sending multiple emails (more than you might be comfortable with) to let people know about your event. Email is a good way to notify people, but if you have the budget, mail invitations. Call the most important people and let them know you want them at your event.
Have Fun and Make Money
Be sure to have a high ratio of staff to guests so that more than one of your staff can meet each person. Enjoy your event, and hopefully, you’ll be able to get to know many future customers there as well.
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